How to Write Introduction Samples in Essay

How to Write Introduction Samples in EssayIntroduction samples in essay are great writing methods that help students analyze the thesis of the essay. They provide them a perfect way to create their own style and to build a reputation as an excellent writer. So, this guide will try to help you on how to write introduction samples in essay.First, you should choose the topic of your essay. This is where you start analyzing the problem of the essay. If your topic has something to do with a particular subject or country, then you can either present your personal thoughts or provide ideas based on your knowledge. If you don't have much knowledge about the subject, you can simply state what you know about it and what you intend to say about it.After choosing the topic, you will then need to create the actual sample by drawing up a plan of the essay. You can either choose to write it entirely on your own or you can choose to hire a writing service. Usually, students who are very keen on thei r studies can turn out their best essays, but those who are not used to writing their essays and just want to put down their idea can also have a professional writing service perform the assignment for them.You will need to divide the main information about the topic into separate paragraphs. This will help to reduce the work load for you and ensure that you provide clear and concise sentences. The importance of your introduction is important to ensure that you concentrate on it well.In your introduction, you should mention the author of the paper and its author's name. Sometimes, students use the names of the people in their essay when they write their ideas in the introduction, but this practice is highly discouraged because it creates ambiguity between the thesis and the sample. So, you should avoid using names in your essay samples, instead, you should state who the author is and his/her name. There are several other ways of writing your introduction sample, but you must always remember that it is the section where you create the sense of urgency about the essay.As for the structure of your essay samples, you will need to write a main body and then the introduction in the first paragraph. You will then need to list the paragraphs in the order of their importance. This may take some time, but it will help you analyze and understand the outline of the entire essay.When writing your sample, it is important that you make sure that you include the relevant keywords of the essay. It is imperative that you include keywords in your essay samples because you need to use them when you are writing your essay. Also, when writing the introduction, you will have to incorporate all the key words, as it will be the focus of your essay. So, make sure that you list the keywords properly in your sample.

The Change Of A Formal Business Agreement Between Two...

Over the past century, there have been many changes in the way society views marriage. What was once a formal business agreement between two families, is now a symbol of romantic involvement or social achievement. While these changes have been beneficial for the most part, some very important aspects of marriage have been lost in the process; leaving society with a fragile version of the strong union marriage should be. As a result, divorce has become a common and generally accepted ending to matrimony, but the negative effects divorce can bring on people and their children remains a point of concern. Judith Wallerstein followed the same children for 25 years, documenting their life after the divorce of their parents, and while she†¦show more content†¦in Cherlin 856). This type of marriage is centered on romanticism and affection, and while this sort of intimacy an important part of marital life, it may not be enough to insure relationship success. A study conducted b y W. Bradford Wilcox and Jeffery Dew tested this theory by studying the relationship stability and satisfaction of married couples to see whether marriages based on the soulmate principle were as successful as couples founded on the institutional views of marriage. Their results showed that the most successful couples were those who had characteristics of both categories (Wilcox and Dew 697). This marriage structure is often referred to as a â€Å"companionate† marriage. Companionate marriages are founded on love but sustained by fundamental beliefs on what marriage is as an institution. One aspect of this format is relationship effort. Professors at Brigham Young University examined the effect effort has on marriages and other union types. They found that effort has a positive correlation with relationship stability in all union types (Shafer, Jensen, and Larson 17). While this seems like a basic idea, many people, particularly in the soulmate category, have neglected this idea and settle for a relationship based on â€Å"conditional love† (Wilcox and Dew 690). This type of love only last as long as each party is satisfied with the relationship and typically lacks a sense of commitment and

Jaguar Facts (Panthera onca)

The jaguar (Panthera onca) is the largest big cat in the Americas and the third largest in the world, after the lion and tiger. spost Fast Facts: Jaguar Scientific Name: Panthera oncaCommon Names: JaguarBasic Animal Group: Mammal Size: 5-6 feet plus 27-36 inch tailWeight: 100-250 poundsLifespan: 12-15 yearsDiet: CarnivoreHabitat: Central and South AmericaPopulation: 64,000Conservation Status: Near Threatened Description Both jaguars and leopards have spotted coats, but the jaguar has fewer and larger rosettes (spots), often containing small dots. Jaguars are shorter and stockier than leopards. Most jaguars have golden to reddish-brown spotted coats with white bellies. However, melanistic jaguars or black panthers occur about 6% of the time in South American cats. Albino jaguars or white panthers also occur, but they are rare. Black jaguars occur naturally in wild populations. Alicia Barbas Garcia / EyeEm / Getty Images Male and female jaguars have a similar appearance, but females tend to be 10-20 percent smaller than males. Otherwise, the size of the cats varies greatly, ranging from 3.7-6.1 feet from the nose to the base of the tail. The cats tail is the shortest of the big cats, ranging from 18-36 inches in length. Mature adults may weigh anywhere from 79-348 pounds. Jaguars in the southern end of their range are larger than those found further north. Habitat and Distribution The jaguars range once ran from the Grand Canyon or possibly Colorado in the United States down through Argentina. However, the cat was heavily hunted for its beautiful fur. While its possible a few of the cats remain in Texas, Arizona, and New Mexico, sizable populations only exist from Mexico through Central America and into South America. The cat is protected and believed to have a high chance of survival in the Kaan Biosphere Reserve in Mexico, the Cockscomb Basin Wildlife Sanctuary in Belize, the Manu National Park in Peru, and the Xingu National Park in Brazil. Jaguars are disappearing from most of the remainder of their range. While jaguars prefer forested areas near water, they also live in shrubland, wetlands, grasslands, and savanna biomes. Diet and Behavior While jaguars resemble leopards, their ecological niche is most similar to that of the tiger. Jaguars stalk and ambush prey, often falling upon the target from a tree. They are strong swimmers and readily pursue prey in water. Jaguars are crepuscular, usually hunting before dawn and after dusk. Prey includes capybara, deer, pigs, frogs, fish, and snakes, including anacondas. The cats jaws have a powerful bite force that enables them to crack open turtle shells and defeat all but the largest caimans. After making a kill, a jaguar will haul its dinner up a tree to eat. Although they are obligate carnivores, jaguars have been observed eating Banisteriopsis caapi  (ayahuasca), a plant containing the psychelic compound N,N-Dimethyltryptamine  (DMT). Reproduction and Offspring Jaguars are solitary cats except for mating. They mate throughout the year, usually whenever food is abundant. Pairs separate immediately after mating. Gestation lasts 93-105 days, resulting in up to four, but usually two, spotted cubs. Only the mother cares for the cubs. Cubs open their eyes at two weeks and are weaned by three months of age. They stay with their mother for a year or two before leaving to find their own territory. Males typically have larger territories than females. Male territories do not overlap. Multiple females may occupy a territory, but the cats tend to avoid each other. Females reach sexual maturity around two years of age, while males mature later at age three or four. Wild jaguars live 12-15 years, but captive cats may live 23 years. Jaguar cubs are spotted. Picture by Tambako the Jaguar / Getty Images Conservation Status The IUCN classifies the jaguars conservation status as near threatened. As of 2017, the total cat population was estimated to be around 64,000 individuals and was decreasing rapidly. Jaguars, especially males, range across vast territories, so the animals are heavily influenced by habitat loss and fragmentation from development, transportation, agriculture, pollution, and logging. As apex predators, they are at risk from diminishing availability of natural prey. Jaguars are not protected across much of their range, particularly in countries where they threaten livestock. They may be hunted as pests, as trophies, or for their fur. While the Convention on International Trade in Endangered Species of 1973 greatly reduced pelt trade, illegal trade remains a problem. Jaguars and Humans Unlike leopards, lions, and tigers, jaguars rarely attack humans. However, the combination of human encroachment and decreased prey has led to increasing conflict. While the risk of an attack is real, jaguars and pumas (Puma concolor) are much less likely to attack people than other big cats. Perhaps a handful of human attacks by jaguars have been documented in recent history. In contrast, over a thousand people have been attacked by lions in the past 20 years. While the direct risk to humans is small, jaguars readily target pets and livestock. Sources Dinets, V. and P. J. Polechla. First documentation of melanism in the jaguar (Panthera onca) from northern Mexico. Cat News. 42: 18, 2005.Mccain, Emil B.; Childs, Jack L. Evidence of resident Jaguars (Panthera onca) in the Southwestern United States and the Implications for Conservation. Journal of Mammalogy. 89 (1): 1–10, 2008. doi:10.1644/07-MAMM-F-268.1  Mossaz, A.; Buckley, R.C.; Castley. Ecotourism Contributions to Conservation of African Big Cats. Journal for Nature Conservation. 28: 112–118, 2015. doi:10.1016/j.jnc.2015.09.009Quigley, H.; Foster, R.; Petracca, L.; Payan, E.; Salom, R.; Harmsen, B. Panthera onca. IUCN Red List of Threatened Species: e.T15953A123791436, 2017. doi:10.2305/IUCN.UK.2017-3.RLTS.T15953A50658693.enWozencraft, W.C. Order Carnivora. In Wilson, D.E.; Reeder, D.M. Mammal Species of the World: A Taxonomic and Geographic Reference (3rd ed.). Johns Hopkins University Press. pp. 546–547, 2005. ISBN 978-0-8018-8221-0.

Distarctions of Cell Phone Use While Operating Motor Vehicles

Shannon Hudak Distractions of Cell Phone Use While Operating a Motor Vehicle Using cell phones while driving are not only dangerous but deadly. We have many distractions while driving, let alone the use of cell phones as well. In this day and age cell phones are used for a variety of things such as text-messaging, internet usage, watching television, e-mailing, faxes, games, and much more. Driving is a privilege, not a right. Many Americans take the technology we have today for granted. Once issued a drivers license it can be revoked for not obeying the laws and this is not the case with cell phone usage while operating motor vehicles. The thing we need to remember is that we all need to be responsible drivers to ensure not only our†¦show more content†¦We need to take a stand on this because so many lives are at stake when driving. Could you imagine getting a phone call that your child, mother, father, sister, brother, aunt, uncle, grandparent, niece, nephew, cousin, or any other family member, or friend had been hit by a driver while they were text ing? Most of us would say â€Å"Oh that will never happen to me† but, when it does, it makes you sit back and think. Anything can happen at any given moment in this life. What would you do if it was you driving and hit your own family member, or friend? It would be devastating. Most of us don’t think of situations that could occur and turn into a tragedy such as this. I have to give a lot of credit to The University of Utah and there research studies in effort to stop this widespread issue of cell phone use while operating a motor vehicle. The University of Utah has conducted many studies to raise the awareness on this epidemic. They have also developed a method to keep drivers from being distracted by cell phones. This method is called Key2SafeDriving. It installs without any tools in seconds. It is something you would have to put money into, but it is well worth it to keep your child or any other relative safe, as well as the other people on the road. It is $99.95 for each device including software for one cell phone. For each additional cell phone there is a $29.95 fee for software. They do offer a thirty-day money back guarantee. This device will alert

New Technology Ventures Assignment 1 - 1302 Words

New Technology Ventures – Assignment 1 Angela Ririe Piclo, the eBay for renewable energy â€Å"Distributed renewables and smart grid technologies are the future. We’re challenging the energy industry and reinventing how things are done. We’ve built Piclo - an online Peer-to-Peer Energy Marketplace that lets people buy and sell energy directly.† (Openutility.com, 2016) The Idea Piclo, the UK’s first online marketplace for renewable energy has been developed by Open Utility (a London based innovative energy start-up) in collaboration with Good Energy a 100% renewable electricity supplier. At present 7% of the UK’s electricity is produced from renewable sources and this percentage is expected to grow to 30% by 2020 as a result of EU targets.†¦show more content†¦Piclo’s granular analytics can help companies shift demand away from peak times and simplify sustainability reporting †¢ For energy generators: At present the only way companies that generate their own power can monetise excess capacity is to sell it back to the grid on a Feed-in Tariff (FiT) basis. Piclo will provide these companies with a dynamic online market where they are able to control exactly who they sell power to and at what price. The platform should enable smaller generators to get better prices for power than they would currently be able to achieve through FiT. Piclo’s analytics tools will provide generators with information on the current energy market and demand levels at different price points. Producers will also be able to market the story behind their project and have the ability to offer different prices to different buyers – for example offering lower pricing to local businesses. †¢ To keep the system in balance the company have developed â€Å"energy matching technology† that matches demand and supply every 30 minutes with Good Energy providing additional 100% renewable power or buying surplus power if required. Good Energy also provides Piclo with assistance with billing and meeting regulatory requirements. Figure 1: How Piclo works Source:

Market Overview Of The Debt Of Singapore †Myassignmenthelp.Com

Question: Discuss About The Market Overview Of The Debt Of Singapore? Answer: Introduction This report has been prepared in order to get a clear idea of the operations of the debt market in Singapore in the present time period. Among the global economic decline, it has been observed that there has been a drop in the debt issuance globally by 13% in the year 2015. This fall has been higher in the Asian countries where the percentage has been around 43% for local currency issuance and the G3 issuance fell by 13% (Room 2017). Yet the Asian bonds have seen a growth as an asset class, which has been a significant result. Even though the long-term financial problem of Asia has not changed as there have been the existent of positive economic prospects emerging middle class and urbanisation, but sloth growth of the economy will not only diminish the entry of new debt firms to increase growth but would even have an impact on the ability of the companies to refinance their current existent debt (Agarwal and Qian 2014). The debt market of Singapore has even faced the problems that have been discussed as various issues have been raised with respect to the oil and gas sector with respect to their financial difficulties. This paper will therefore analyse the debt market of Singapore so that a clear idea about the debt market can be understood. Analysis of the Debt Market Corporate Debt Market In the year 2015, the new corporate debt issuance became sluggish to SGD 174 billion as the economic viewpoint for the developing economies diluted and the course for the monetary policies in the developed economies became more uncertain. By not bearing the lower new issuance amount, the total outstanding debt has a rise by 2% every year to reach SGD 315 billion due to a certain amount of maturing issues. The outstanding SGD debt had reached SGD 140 billion while the non-SGD debt was valued at SGD 175 billion (Room 2017). The financial companies that have been rated well sustained to play a significant role in the expansion and the development of the debt capital market of Singapore. For example, the Korea Development Bank had collected more than SGD 450 billion during the year in Dollars and in SGD and three local banks of Singapore issued SGD 12 billion altogether. The debt market looks to have improved in the year 2016. During the first six months the corporate debt issuance amount had a rise by 12% with respect to the similar period in 2015. There have been various new development opportunities like the covered bonds and green bonds that can add up to higher diversity to the offering of the product in the market of Singapore (Kalotychou, Remolona and Wu 2014). Issuers and Issuances Being an international hub for fixed income, the foreign and the local issuers can raise the non-SGD and the SGD investment in Singapore. The non-SGD corporate debt of issuance has been found to be 85% of the overall debt issuance in the year 2015, which has underscored strong international features of the corporate debt market of Singapore. The market of SGD corporate debt sustained to attract a diversified range of financial issuers in the year 2015. The finance companies consist of 30% of the issuance amount, which was 19% in the previous year (Room 2017). The various other classes of issuers include government agencies, property corporate, non-corporate components etc. The local issuers have still remained the important players in the Singapore market. The Land Transport Authority has been found to be the largest non-financial company of issuer and has gathered overall SGD 2.5 billion in 2015. The debt market of Singapore has still been an attractive area for the issuances in the foreign currencies. The Non-SGD debt issuance has been around 85% of the overall debt issuance, which has been lower than the previous year. The availability of a firm worldwide base of investors that consists of the insurance and bank companies and fund managers have assisted the requirement for non-SGD denominated debt (Jiang, Phillips and Yu 2015). The re-issuances have continued to be the significant driver for the volume of issuance that contributes to over 90% of the overall volume in the year 2015. The earlier success of issuance has motivated many corporate firms to issue the same in the debt market of Singapore again. With reference to the sluggishness in the corporate debt market, the number of maiden and repeated issuers has decreased in the year 2015. On an aggregate point of view, the overall number of issues who were tapping the market in 2015 have been greater than the average over the last four years, which reveals that the sustainable significance of the corporate debt market in allocating the need of funding of the local organizations (Amiraslani et al. 2017). In order to make the issuance more colourful and attractive, the Asian issuers in order to increase the international capital in Singapore have disclosed that they would introduce Asian Bond Grant scheme in 2017. This scheme has the plan of expanding the base of the issuers in the bond market of Singapore, which would lead to addition of diversity and breadth of the debt instruments for the investment society (Farooq, Ahmed and Saleem 2015). There have been a larger extent of investors who hail from various investment profiles have been associated in the debt market and each one of them have contributed significantly that have led to the development of the corporate debt market of Singapore. Conclusion The analysis of the debt market of Singapore has revealed that the market has been developing significantly from the previous year and the international issuers have shown greater interest in investing in the debt market. Even thought the worldwide debt market has become sluggish during the present time period, the debt market of Singapore has been moving ahead with respect to the global market. The intermediaries and the infrastructure has a crucial role to play as an effective infrastructure would attract the investors in the Singapore market. It is anticipated that the Singapore market would improve the coming years as well. Reference List Agarwal, S. and Qian, W., 2014. Consumption and debt response to unanticipated income shocks: Evidence from a natural experiment in singapore.The American Economic Review,104(12), pp.4205-4230. Amiraslani, H., Lins, K.V., Servaes, H. and Tamayo, A., 2017. A Matter of Trust? The Bond Market Benefits of Corporate Social Capital during the Financial Crisis. Farooq, S., Ahmed, S. and Saleem, K., 2015. Overinvestment, Growth Opportunities and Firm Performance: Evidence from Singapore stock market.Corporate Ownership Control, p.454. Jiang, L., Phillips, P.C. and Yu, J., 2015. New methodology for constructing real estate price indices applied to the Singapore residential market.Journal of Banking Finance,61, pp.S121-S131. Kalotychou, E., Remolona, E.M. and Wu, E., 2014. What makes systemic risk systemic? contagion and spillovers in the international sovereign debt market. Room, R. 2017.Monetary Authority of Singapore (MAS). [online] Mas.gov.sg. Available at: https://www.mas.gov.sg [Accessed 12 Aug. 2017].

Integrated Marketing Communication Plan Clothing Company

Question: Discuss about theIntegrated Marketing Communication Plan for Clothing Company. Answer: Background of the Company and Products: The clothing industry has been experiencing robust growth in recent years. Due to the increased demand, most of the clothing organizations have been expanding their business into the large domestic areas (Yeshin 2012). Sometimes, the clothing organizations face challenges in understanding the trends of the current market. Hence, most of the business analysts have agreed with the fact that the clothing industry must follow the current market trends in order to identify the demand of the business (Franklin 2016). Being an integrated marketing communication manager, in this context, I will discuss the IMC plan for a clothing company that is planning to start their venture in Australia. The name of the company is Fashion Zone. This particular business is a partnership based trade. As the particular business is a start-up venture, the management of the business needs to analysis the existing market before entering into the venture. The prime focus of the company is to include the diverse range of clothes for every age. However, the owner of the business have discussed that they will start the business by focusing on youth customers, as they firmly believe that youth audience can facilitate in accumulating major profit. Products: Fashion Zone will include a wide range of clothing collection for both men and women. Moreover, there will be the high availability of the kids wear also. In the mens department, the products include jeans, trousers, traditional wear, formal wear, shirts, t-shirts, etc. On the other hand, the female products will involve the traditional and modern collection. Besides this, the Fashion Zone will also focus on the size, availability, colors and style of the products. The management of the organization identifies the fact that the enhanced product quality will facilitate them in attracting huge customers base in the business. Objectives: The prime objective of the company is to become one of the top three small clothing companies in Australia. Within the 2nd quarter, the company will try to increase its sales by 15%. Being an integrated marketing communication manager, I can assess that the company needs to apply unique strategies into the business for competing with the existing organizations in the market. According to the directors of the company, Fashion Zone will try to enhance its products awareness by 60% of the targeted audiences. Besides this, the company will try to achieve 40% sales profit in the business. Hence, the discussed objectives can be summarized as following: To enhance the sales of the trade by 15% within 2nd quarter To improve the product awareness by 60% of the targeted audiences To achieve 40% sales profit by the end of 1st year Target Audience Segment Analysis: Fashion Zone is a retail clothing company having a wide range of products for men, women, and kids. The management of the company has discussed that the prime focus of the business will be on the youth customers. The company needs to analyze the current market trends for understanding the demands of the youth. However, the company will also include a wide range of clothing for middle-aged women. For instance, there are a huge number of female baby boomers in Australia (Shimp and Andrews 2012). Besides targeting youth and middle-aged women, the company also focuses on targeting kids. The particular company will differentiate the products into various sections including party wear, festival wear, formal wear and casual wear. Being an integrated marketing communication manager, I would like to highlight the fact that the company will uphold a decent pricing system. According to the management of the organization, fashion zone would provide high discounts on the different product segment . Communication Objectives: Fashion Zone is a start-up venture. As a new business, the particular company has several communication objectives. These objectives include the development of brand awareness, advertisement of new products and services, influencing the buying intention, development of product image, etc (Blakeman 2014). In this context, the important communication objectives will be discussed. Advertisement of Products and Services: By discussing the new trends in business, it can be accessed that product promotion is one of the major factors for organizational success. As a new start-up business, the particular organization needs to promote their wide range of products to the large demographic market. Being an integrated marketing communication manager, I can assess that the company may not be able to improve the sales activity without implementing effective promotional strategies into the business. The prime focus of the company is to deliver the high quality products at an affordable price. For advertising the products, the company will utilize different media vehicles including social media, digital media, printing media, etc. Influence the Target Audience: The target audience of the company is youth. Hence, the company needs to promote the products the youth audiences for enhancing the sales revenues. The management of the organization has discussed that the company will deliver high quality products at low cost. Consequently, it will facilitate the company in engaging the youth audiences. By implementing enhanced marketing strategies into the business, the company will be able to identify their targeted customers. Develop Brand Awareness: Brand value is one of the major factors that facilitate any organization in enhancing the business opportunity in an effective manner (Percy 2014). At the initial stage, Fashion Zone would face huge challenges in executing business due to existing competitors. With The involvement of Brand awareness program, the company will be able to spread product information to the large demographic areas as well as international platform. The company would not be able to obtain the customers loyalty in an effective manner. Moreover, the brand awareness is responsible for retargeting the audience of the business. Creative Advertisement Style: Over the past few years, most of the organizations have been trying to implement creative advertisement style into the business (Castronovo and Huang 2012). In this context, the clothing organization named fashion zone would employ popular face from the fashion industry for promoting the particular brand into the large marketplace. The prime focus of the company is to target the youth audience. Consequently, the company can engage a youth model from the fashion industry to attract the youth audiences. The particular organization will provide all details about the product to the selected model. The prime communication objective of the company indicates the enhancement of sales by 15% in the second quarter. Therefore, it can be assessed that fashion zone is required to implement promotional strategies for obtaining a lucrative gain in the business. On the other hand, the organization aims to experience 40% sales profit by the end of the first financial year. A wide range of promotional activities would facilitate the Fashion Zone in achieving the goals and objectives of the company. Development of the Media Plan: In the recent years, most of the clothing companies have been enhancing their business opportunities by developing a media plan (Schultz, Patti and Kitchen 2013). For the development of the media plan, organizations can use a wide range of business tools including frequency card programs, search engine optimization, follow up method, video promotion, etc (Ivanov 2012). There are several promotional strategies available such as social media promotion, customer referral incentive program, digital media, printing media promotion. With the involvement of these promotional strategies, organizations could easily read the product knowledge the large marketplace (Reinold and Tropp 2012). In this context, the Fashion Zone would utilize the effective media vehicle for advertising the products to the audiences. Social Media Promotion: Nowadays, the social media is one of the integral parts of the business, as it facilitates the organization in spreading the product information within a short timeframe. Social media contributes the new organizations in enhancing their popularity in an effective manner (Yeboah and Atakora 2013). Most of the small and medium organizations have been utilizing the social media for promoting their individual business to the domestic as well as international market. In this context, the particular clothing company named Fashion Zone would focus on employing the different social media platforms for enhancing the brand awareness. Nowadays, Facebook and google+ are the most used social Medias for promotional activities. These platforms provide adequate opportunities to the organizations in advertising their products in a relaxed environment. Most of the business analysts have agreed with the fact that the social networking sites not only a cost-effective platform but also a potential busine ss tool that indeed facilitates in enhancing the business opportunities of the companies (Brunello 2013). Being an integrated marketing manager, I can advise the organization to employ the social media for promotional activities so that the company would be able to avoid extra promotional costs. Video Promotion: Over the past few years, video promotion has also been influencing the buying behavior of the customer (Shani and Chalasani 2013). Although the video promotion is not cost-effective like social media promotion, it has the huge potentiality to enhance the business opportunities in an efficient manner. Nowadays, the online video streaming is very popular, and most of the youth audience use this particular features for obtaining updates in an easy manner (Barker 2013). For instance, the YouTube video promotion is a trend of new businesses. In this context, the organization called Fashion Zone will target the youth audience. Hence, the particular organization could promote their products through video promotion, as it would facilitate them in targeting the youth audiences. It has been discussed previously that the prime aim of the company is to target the youth audience. Subsequently, the social media promotion and online video promotion would be the best-fit solutions for the organization to attract the youth audiences in an efficient manner. It has been seen that the youth audiences have the tendency to frequently connect with the social Medias like Facebook, Twitter, and Google+, etc. Hence, the engagement of these promotional vehicles would facilitate the organization called Fashion Zone in achieving the goals and objectives of the business. Figure: Media vehicle(s) for promotion (Source: Kotler et al. 2015) Measurement of the IMC Plan and its Effectiveness: In this context, the organization has some goals and objectives such as enhancing the sales volume by 40%. Besides this, the organization will also focus on enhancing the sales by 15% by the end of 2nd quarter. According to the management, the particular organization would not be able to achieve the objectives of the business without implementing unique promotional activities. For measuring the integrated market communication plan, Fashion Zone can prepare a survey form for obtaining responses to their promotional activities (Kim and Ko 2012). Being an integrated marketing communication manager, I would like to highlight the fact that the survey process would be the best-fit solution for identifying the outcome of the promotional activities. The target audience of Fashion Zone is Youth. Therefore, the promotional team must involve the youth audiences for conducting the survey process. By involving the youth customers, the organization would be able to identify the current market tren ds in an effective manner. Besides this, the survey process can also involve the middle-aged women, who will provide their individual feedback in the survey process. In this context, the social media and online video promotion have been discussed, as it would be the prime promotional vehicle for the company. Hence, the measurement of the social media promotion can be easily executed through the implementation of a monitoring process. Being an integrated marketing communication manager, I can assess that the monitoring system would facilitate the organization in identifying the progress of the implemented promotional strategies in the business. The objective of the business is to enhance the sales margin by 15% by the end of 2nd quarter. Hence, the outcome of the promotional activities can be identified by analyzing of the annual report of the business. Asides this, the organization could build a team for monitoring their social media and activities (Parente and Strausbaugh-Hutchinson 2014). By accumulating suggestions and feedbacks from the Social sites, the management would be able to understand the key development areas of the business. Moreove r, the suggestions would facilitate the management in understanding the current market trends in an efficient manner. Hence, it can be assessed that the organization called Fashion Zone can easily measure the IMC plan by following above discussed strategies. References Barker, R., 2013. Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio,39(1), pp.102-121. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Brunello, A., 2013. The relationship between integrated marketing communication and brand equity.International Journal of Communication Research,3(1), p.9. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Franklin, L., 2016. Integrated Marketing Communications. Ivanov, A.E., 2012. The Internets impact on integrated marketing communication.Procedia Economics and Finance,3, pp.536-542. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Reinold, T. and Tropp, J., 2012. Integrated marketing communications: How can we measure its effectiveness?.Journal of Marketing Communications,18(2), pp.113-132. Schultz, D., Patti, C.H. and Kitchen, P.J., 2013.The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Yeboah, A. and Atakora, A., 2013. Integrated Marketing Communication: How Can It Influence Customer Satisfaction?. Yeshin, T., 2012.Integrated marketing communications. Routledge.